Prepare to Sell

What to Do to Prepare

Before your property hits the market, presentation is everything especially in a city where buyers have endless options and high expectations. Here’s how to make sure your home stands out from the first showing to the final offer.

• Curb Appeal (or “Lobby Appeal” in NYC)

  In a brownstone or townhouse, a well-maintained exterior makes an immediate impression clean stoop, fresh paint on the door, polished hardware, seasonal planters.

  For co-ops and condos, first impressions start in the lobby and common areas. While you can’t renovate the building, you can make sure your front door, hallway, and entry feel fresh, inviting, and well-kept.

• Property Repairs

  Small fixes go a long way. Repair that loose cabinet door, touch up chipped paint, re-caulk the bathroom, replace outdated lightbulbs with warm LEDs. For higher-end listings, refinishing floors or upgrading kitchen hardware can create a polished, move-in-ready feel that resonates with NYC buyers.

• Cleanliness & Staging

  Clutter is the enemy of space especially when square footage is at a premium. Remove excess furniture, organize closets, and keep surfaces clear to make rooms feel larger.

  Light is critical: open shades, clean windows, and use lamps strategically to brighten darker corners. Fresh flowers, subtle scents, and professionally cleaned rugs or upholstery can instantly elevate the mood.

  For luxury properties, professional staging is worth the investment it can help buyers emotionally connect to the space and envision themselves living there.

Showtime

Once your home is ready, leave showings and open houses to us. Buyers tend to speak more freely when the seller isn’t present, and we know exactly which features to highlight to create urgency and excitement. Whether it’s a weekday broker preview or a busy Sunday open house, our goal is to present your property in its best light every single time.