Understanding the local landscape: condo vs. rental demand, neighborhood trends, absorption rates.

Before a shovel ever hits the ground, the most important step is validating the market. We dive into neighborhood data, absorption rates, and buyer demographics to understand exactly what the demand looks like. Are buyers prioritizing condos over rentals in this submarket? What price points are achieving the fastest velocity? What’s oversupplied and what’s underbuilt? With a detailed competitive landscape analysis, we identify the gaps where your project can stand out. This early insight helps developers avoid costly missteps, align with real market demand, and ensure the project is positioned to sell through efficiently.

Recommending the right balance of studios, 1BR, 2BR, etc., with square footage tailored to what sells fastest and at best PPSF.

Getting the unit mix right is one of the biggest drivers of profitability. Too many small units may limit pricing power; too many large ones may slow absorption. We study sales velocity by unit type, neighborhood comps, and buyer profiles to recommend the ideal blend of studios, one-bedrooms, two-bedrooms, and beyond. Just as importantly, we guide square footage targets that hit the sweet spot between efficiency and livability. By calibrating unit mix early, we help you maximize revenue, reduce time on market, and deliver exactly what today’s buyers are looking for.

Pro forma guidance, positioning against comps, setting achievable pricing parameters.

Numbers matter. We build data-driven financial models that look at projected absorption, pricing parameters, and operating expenses to ensure your pro forma holds up in the real world. By benchmarking against competitive projects and analyzing cost-to-sell ratios, we provide clarity on achievable price points and unit premiums. Our goal is to position your project to be both financially profitable and highly attractive in the marketplace. With the right pricing framework in place, you can launch with confidence and avoid price cuts down the road.

Designing layouts that maximize livability, light, and views while minimizing wasted space.

Smart design sells. We work hand-in-hand with architects to ensure every square foot counts, from maximizing natural light and views to eliminating wasted corridor space. Buyers increasingly expect open layouts, flexible work-from-home options, and seamless flow between living and entertaining areas. We evaluate early plans with a buyer’s eye and recommend adjustments that align with market demand. The result: floor plans that are both efficient for construction and highly desirable for buyers, ultimately driving stronger absorption and higher returns.

Advising on finishes and packages that appeals to today’s buyers while balancing cost efficiency

Finishes can make or break a buyer’s first impression. We guide developers on finish packages that balance cost efficiency with broad market appeal. That means knowing where to invest - kitchens, bathrooms, and key touchpoints - and where to save without compromising perceived quality. From cabinetry and flooring to hardware and lighting, our recommendations are rooted in today’s buyer preferences and current design trends. The goal is to deliver a product that feels luxurious and timeless, without overspending on materials that won’t add value at resale.

Recommending amenities (gyms, lounges, co-working, outdoor space) that attract target today’s buyers and differentiate the building.

Today’s buyers expect more than just four walls. They’re buying into a lifestyle. We advise on amenity packages that resonate with your target demographic, whether it’s a well-equipped fitness center, a co-working lounge, or rooftop spaces. We also consider how amenities can be programmed and branded to create differentiation in a crowded market. The right set of amenities enhances the buyer experience, elevates the brand, and adds tangible value to every unit sold.

Creating a brand identity and narrative for the building that resonates with the market.

Every building has a story, and telling it well is critical to standing out. We help craft the narrative that brings your project to life - a brand identity that connects emotionally with your buyers and brokers alike. From naming and logo development to positioning statements, we build a cohesive brand that extends across marketing materials, digital platforms, and on-site touchpoints. This storytelling framework ensures that your project isn’t just another address, but a compelling story that your buyers want to be a part of.

Sales gallery design, collateral, events, and digital marketing to build momentum pre-launch.

A successful sellout starts long before the doors open. We design comprehensive marketing strategies that create anticipation, generate leads, and build momentum toward launch. That includes digital campaigns, broker outreach, sales gallery design, curated events, and PR opportunities. By carefully sequencing pre-launch, launch, and ongoing campaigns, we help ensure steady buyer traffic and sustained market presence. Our approach combines creativity with data-driven targeting to make sure every marketing dollar delivers measurable results.

Broker outreach, lead management, showings, and creating a seamless buyer journey through contract and close.

Once buyers are in the door, the experience is everything. We manage sales with an emphasis on relationship building, seamless communication, and efficient contract processes. That means equipping brokers with the right tools, managing lead pipelines, and providing a polished, welcoming environment for showings. Just as importantly, we create a buyer journey that feels effortless - from initial inquiry through closing. This level of service not only drives conversions but also enhances the reputation of your development for years to come.